Journal · By Sian Editorial
Denim That Gets Better With Age
Fades, creases and a silhouette that moulds to you — this is why we choose rigid denim and how to break it in the right way.
There's a reason denim endures: it's a fabric that documents your life. Every fade is a memory, every crease a habit. Rigid denim, worn properly, becomes uniquely yours in a way that pre-distressed styles never can.
Breaking in rigid denim takes patience. Wear them often, resist the urge to over-wash, and let them rest between wears. When you do wash, turn them inside out in cold water and hang to dry — you'll preserve the indigo and the structure.
Our Straight-Leg Jean is built for this process. The 13oz rigid cotton starts stiff and honest; after a few weeks it relaxes into a comfortable second skin with a fade pattern nobody else will have.
Denim is an investment in time, and time is the most flattering tailor there is.
